If you have heard web developers talking about Elementor, you might be wondering what it actually is and why so many agencies — including SuperSITE — use it for almost every WordPress project. This guide explains it clearly.

What Is Elementor?

Elementor is a visual page builder plugin for WordPress. Instead of writing code or using the default WordPress editor, you drag and drop pre-built elements onto the page and see your design in real time. Text blocks, images, buttons, columns, forms, and dozens of other elements can be arranged visually.

Why Is It So Popular?

Before visual page builders existed, making changes to a WordPress website required either writing HTML and CSS or hiring a developer for even minor updates. Elementor changed this by making web design accessible to non-technical users.

Today, Elementor powers over 12 million websites. It is the most widely used page builder in the world.

Free vs Pro

Elementor has a free version and a Pro version at approximately $59/year. The free version is sufficient for most basic business websites. Elementor Pro adds popup builders, form integrations, WooCommerce widgets, and advanced dynamic content features.

Why SuperSITE Uses Elementor

We use Elementor on almost every WordPress project for three reasons:

  • Client independence — After handover, our clients can update their own content, add new pages, and make design changes without calling us for every small update.
  • Speed — Building with Elementor is significantly faster than writing custom code for standard business website layouts.
  • Consistency — Elementor’s global styles system ensures typography, colours, and spacing remain consistent across the entire site.

The Limitation

Elementor adds code weight to a website. A poorly built Elementor site can be slow. This is why expert configuration — proper caching, image optimisation, and loading optimisation — is essential. At SuperSITE, performance is part of every project, not an afterthought.

Want to see what a well-built Elementor website looks like? Request our portfolio.